MEDIA STRATEGIES AND CAMPAIGNS

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Register your interest in a public group session

We understand individuals and small businesses may not have the resources to book an exclusive group or one-to-one session, so we operate a wait list system. Give us you contact details and when enough people have registered their interest we'll be in touch to organise a date. For most sessions you'll be alongside (virtually that is) no more than five other trainees.

Join wait list

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Organise an in-house private course

This is the way most organisations choose to work with us. You get to choose the workshop, nominate who you want to sit the session, fix a time and date that suits everyone and decide whether you want online or in-person delivery. We do the rest – even down to tweaking the training to match your specific needs. All we need is a bit of information about you so click the organise button to get the ball rolling.

Price

From £999 per session

organise

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Aimed at organisations of all sizes who want to use the media in a positive way to help them achieve their aims whether social or commercial - to sell more widgets or make the world a better place.

CONTENT

We tend to run this workshop only on an in-house basis given that different organisations have such different needs. That said, when there's sufficient interest we do run them publicly so add you name to the waitlist if you'd like this to happen.

We break the business of media management into 10 easy-to-follow steps:

1. Identify your AIM
2. Break it into manageable and measurable OBJECTIVES
3. Identify the TARGET AUDIENCES you need to achieve those objectives
4. RESEARCH your target so you know how best to achieve the behavioural change you need to attain your objectives
5. Match the target audiences to TARGET MEDIA
6. Devise KEY MESSAGES that work for your audience and media targets.
7. REFRAME those key messages into credible and quotable soundbites.
8. Design CAMPAIGN stories and events that provide a vehicle for your key messages
9. Draw up a TIMETABLE based on priorities and resources
10. MONITOR and EVALUATE your campaign so you can MODIFY them for outcomes not output.

FACILITATOR

Richard Uridge has first hand experience of media campaigns - he helped run Oxfam's most successful ever regional fund-raising campaign to help victims of the Rwandan genocide. With an initial target of £50,000 it quickly reached more than £1 million thanks to his inside knowledge of the media. Since then he's helped hundreds of charities in their media campaigns and strategies. Please get in touch to see how Richard can help you achieve your aims and objectives through the media.

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