WRITING FOR BUSINESS face-to-face

Too much business writing is still formulaic, flowery or, worse still, both. It uses words nobody understands - least of all the writer. And lacks clarity and creativity. It doesn't have to be this way. If you want to write right this course is a must.

Register your interest in a public group session

We understand individuals and small businesses may not have the resources to book an exclusive group or one-to-one session, so we operate a wait list system. Give us you contact details and when enough people have registered their interest we'll be in touch to organise a date. For most sessions you'll be alongside (virtually that is) no more than five other trainees.

Organise an in-house private course

This is the way most organisations choose to work with us. You get to choose the workshop, nominate who you want to sit the session, fix a time and date that suits everyone and decide whether you want online or in-person delivery. We do the rest – even down to tweaking the training to match your specific needs. All we need is a bit of information about you so click the organise button to get the ball rolling.

Price

From £999 per session

It's aimed mainly at those who're writing for print. If you're writing largely online content then our writing for the web course may be more suitable. If you're writing for the spoken word you may want to book on our presentation skills or media training courses. Or of you're writing press release then, you've guessed, our writing press releases course may be better!

But after all that if you're still here this workshop will arm you with some simple techniques to radically improve the quality and results of your writing.

CONTENT

It'll come as no surprise to hear you'll be putting pen to paper, or rather fingers to keyboard, during this practical course. By the end you'll have written several pieces and learned how to:

Set a clear objective.
Build a logical structure.
Get your key messages across.
Choose an appropriate style.
Establish and build rapport.
Keep readers reading.
Make your writing more readable.
Write confidently and clearly.
Construct sound, clear sentences.
Use punctuation logically and helpfully.
Be sure of your grammar.
Leave a positive last impression.
Find the right style.
Focus on the reader.
Change your perspective.
Get the words right.
Boost readability.
Get closer to the reader.
Write effective introductions.
Decide what to keep and what to delete.
Edit and proof.

FACILITATOR

Your facilitator will be the former BBC broadcaster, Richard Uridge. He's been leading our media and communication workshops for the past 20 years and has been a journalist for 35. Which means he's highly experienced (as well as ancient) both as a trainer and as a writer - a combination of huge value to his trainees.

IN HOUSE

This workshop is available for in-house delivery which is cost effective if you've got more than a few people who need training with the added advantage that course content can be tailored to your specific organisational needs. Contact the trainer to discuss your requirements.

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